A 2026 playbook · updated for Gemini 2.5, ChatGPT 5, Claude 4
How do I show up in Gemini?
Gemini lives inside Google's ecosystem, which means it shows up in three different places — the Gemini app, AI Overviews in Google Search, and Workspace tools — and each one has its own dynamics. This page is a straight-talking guide to getting cited in all three, plus a free analyzer that tells you in about thirty seconds where your site stands.
Three things to know about Gemini
Gemini lives inside Google. That means it shows up in three different places — the Gemini app, AI Overviews in Google Search, and Workspace tools — and each has its own dynamics.
The single most-missed lever is the Google-Extended consent flag in robots.txt. It is separate from Googlebot. If you only allow Googlebot, you appear in Google Search but not in Gemini's AI answers. Most small business sites are accidentally opted out.
Gemini pulls heavily from YouTube transcripts — much more than ChatGPT or Claude do. If your founder has ever done a podcast or video that's on YouTube with a transcript, that's an asset.
Read the full Gemini playbook →
3,100-word deep dive: the working playbook from a senior SEO. ~13 minute read.
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